Google Analytics Report - Akshay Kanojia (10521163)



Following is the analysis of a series of blog posts written in a span stretching 6 weeks. The analysis report is based on stats from Google Analytics.


Realtime Overview:



The above stats show an overview of the website. The overview is based on three different metrics and they are:
1.    The total number of users
2.    Number of bounced sessions
3.    Number of non-bounce sessions
Out of the total 536 pageviews the blogs accumulated, the bounce rate was only 37.21% which is in the recommended bounce rate percent of 20% and 50%.

Audience Overview:
The last figure shows the Audience Overview of the blogs and shows how the blogs have a higher number of new visitors as compared to Returning visitors. The difference seems to be less for Bounced Sessions and lesser for Non Bounce Sessions.
The majority of the users language choice is English.
The majority of the users are from Ireland, followed by India, Russia and France.
The audience drilldown overview shows us that the majority traffic is coming via a mobile device.





Acquisition Overview:
The next figure shows the Acquisition Overview of the blogs and is based on the same three metrics as above.
The blogs got the majority of their traffic from Direct sources followed by Social and Referral links. The pattern is the same for Bounced Sessions.
The Non-Bounce Sessions however have their majority traffic coming from Social links followed by Direct and Referral links.



References:
https://www.seoreseller.com/blog/what-is-an-ideal-bounce-rate



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